能实现规模扩张的品牌,大多具备核心原料集中、供应链高效的特点,比如鸡柳大人、蜜雪冰城、新疆炒米粉。米粉和米线赛道差异显著:米线重汤底,米粉重浇头。如今新疆炒米粉已占据米粉赛道的半壁江山,前十名中有五个是新疆炒米粉,剩下的多为螺蛳粉;米线赛道则以蒙自源等云南过桥米线为主。此外,窑鸡王也因原料集中,实现了供应链高效、成本可控,从而支撑规模扩张。
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MorphCostumes has scoured the world for alternatives to Chinese production, including Vietnam, Bangladesh, and Cambodia. None offer the deep expertise in everything from cloth-sourcing to zip-making that is available in China, often in the necessarily small batches needed for fast-moving consumer goods.
Source: Computational Materials Science, Volume 266
最重要的是,不要怀疑你们拥有成就非凡之事的能力。而实现它的唯一方式,是与他人共同完成。