以红狗推出的“宠物年夜饭”为例，虾油、营养膏等产品在“人宠同源”的理念下被赋予了春节语境，年夜饭不只是给宠物吃的，更是一种情绪象征：即便主人不在身边，宠物也一起“过了年”。同时，还联合10地10家指定门店、发起拍照打卡、领取宠物新春年夜饭的活动，盘活线下门店、增强品牌效应。
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One rule of thumb Everstine has is that "if the price seems too good to be true, that should be a red flag". For instance, $3 for a bottle of olive oil or honey in the US might be suspect.